1.某些科学领域的新发现常常会促使我们重新审视早先的某些想法与推断。最近一项对动物群体中忘我主义行为的研究就完全体现了这一点。

　　Certain new findings in science often force us to re-examine some earlier beliefs and

　　assumptions and a recent study of altruistic acts among animals is having exactly this effect.

　　2.信不信由你：光学上的错觉可以大幅降低路面交通事故，在这方面日本就是个很典型的例子：在某些公路上通过利用简单的光学错觉手段已经将汽车事故降低了75%。

　　Believe it or not, optical illusion can cut highway crashes substantially. In this respect, Japan

　　is a case in point. It has reduced automobile crashes on some roads by nearly 75% using this

　　simple optical illusion.

　　3.速度过快成为占所有交通事故高达五分之一比例的罪魁祸首。为减少事故，日本路政部门首先在与速度相关的事故高发地段进行了多次测试。

　　Excessive speed plays a major role in as much as one fifth of all traffic accidents. To help

　　reduce accidents, Japanese Highway Authorities has conducted several tests in areas where

　　speed-related hazards had been the greatest.

　　4.尽管有了这些个好消息，土木工程师们可没有在成功面前停步不前。钉在他们画板上的便是改进版的抗震楼房蓝图。

　　Despite the good news, civil engineers aren’t resting on their successes. Pinned to their

　　drawing boards are blueprints for improved quake-resistant buildings.

　　5.货物极少有可以自行销售的；多数都需要进行某种方式的推广。

　　Very few goods sell themselves and most need to be promoted in some way.

　　6.在达成销售的过程中，销售员必须逐渐加强推销攻势以便让潜在的购买者走完四个阶段。

　　In making the sale, sales personnel must gear their presentation so that it takes the potential

　　buyer through four phases.

　　7.首先，销售从销售员意欲引起购买者的注意便开始了。随便的一句“您好！请问我可以帮什么忙吗？”经常就是与购买者形成初步交谈的很好的开场白。

　　The selling begins when the salesperson tries to attract the buyer’s notice. A casual ‘Hello,

　　can I help you?’ is often a good opening of initial conversation with the buyer.

　　8.其次，一位优秀的销售接着会努力让顾客谈一下他们在找什么产品以及就该产品而言他们需要什么服务。

　　Next, an effective salesman will then try to get customers to tell a little about what they are

　　looking for and what services they want out of the product.

　　9.在顾客讲述的时候，销售便有机会确定店里有什么可提供的以及这样东西是否可以满足顾客的需要。

　　As the customer talks, the seller has an opportunity to determine what is available and how it

　　can satisfy the buyer’s needs.

　　10.销售还可以分辨出哪些顾客仅仅是“看客”，哪些是真正受到吸引的。毕竟在很显然没有兴趣的人们身上浪费时间、走完销售陈述的全过程是没有任何意义的。

　　The seller can also screen out those who are only “looking” from those who seem really

　　attracted. After all, there is no point in going through an entire sales presentation for people

　　who are obviously not interested.

　　11.再接下来，销售可以继续详细展示某样产品何以值得一试。到了这个节骨眼上，展示一下该货品往往是有裨益的。

　　Next, the salesperson can go on to illustrate how a product can be of value, thus well worth

　　trying out. At this point, it is often helpful to demonstrate the item.

　　12.最后一步是促成交易。许多销售没能促成交易是因为他们从不追问顾客是否要买下。事实上，有很多技巧可以帮助完成销售。

　　The final step is to get the buyer to purchase the goods. Many sellers fail to close the sale

　　because they never ask for the order. In fact, there are many techniques that can help close

　　the sale.

　　13.第一种观点认识到人不是电脑。人有强烈的情感，对事情的看法非常不同，而且也不会总能做到交流清晰。

　　The first point recognizes that human beings are not computers. People have strong emotions,

　　often see things very differently, and do not always communicate clearly.

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